Marketing Training is specifically designed to meet the training needs of business professionals. If you want to learn more about marketing or seek to improve your marketing skills in specific areas, these marketing short courses offer excellent training without having to make a commitment to long, academic-focused courses.
This two-day intensive workshop looks at the principles that underpin marketing as a philosophy or concept, specifically customers, segmentation, positioning, the 4P’s and 7 P's, the marketing environment, and communications. These issues are discussed through the examples that participants bring to the room.
- What is Marketing?
- The Marketing Mix
- Current Issues in Marketing
- Marketing Environment
- Marketing Research
- Segmenting, Targeting and Positioning
- Consumers
- Positioning Through The 4 P’s and 7 P's
- Planning